Senior Living Website Platform Built on WordPress
WordPress, refined for senior living.
At the heart of every Web4SL website is a proven WordPress framework, powered by Full Site Editing (FSE) and our custom FlexLine Theme. Together, they deliver the flexibility of modern WordPress with the polish and reliability agencies expect. Under the hood, our platform also gives marketers clear visibility into which campaigns and channels are driving inquiries.
Modern WordPress Foundation
Harnessing the full potential of WordPress Full Site Editing.
WordPress stands as the world’s most popular Content Management System (CMS), powering a significant portion of the internet. Its journey from a simple blogging platform to a robust CMS showcases its flexibility and the community’s drive for continuous evolution. WordPress’s adaptability makes it the go-to choice for websites of all sizes, from small blogs to large enterprise sites.
WordPress has entered a new era.
With Full Site Editing and the Gutenberg block editor reaching maturity, WordPress is now a stable, flexible platform capable of powering enterprise-grade sites with no reliance on clunky page builders. Our platform fully embraces this evolution, giving agencies and communities complete creative freedom inside a system that’s standardized, scalable, and future-proof.
Highlights:
- Block-based editing for intuitive, no-code site management
- Clean, stable architecture that evolves with WordPress
- Free from legacy page builders or theme lock-in
The FlexLine Theme
A flexible, modern theme built for creative precision.
FlexLine is purpose built as the foundation of every Web4SL site. It enhances native WordPress capabilities to fill real-world gaps — from responsive layout control to accessibility and mobile UX. Designed for marketers, FlexLine makes it possible to execute nearly any design concept while maintaining exceptional performance and maintainability.
Feature Highlights:
- Built to evolve alongside WordPress
- Responsive display settings for mobile, tablet, and desktop
- Enhanced core blocks (visibility rules, modal media, group linking)
- Modern slide-in navigation and search
- Lightweight, developer-friendly structure and tooling
The Web4SL Plugin
Senior living specific functionality, built in.
The Web4SL Plugin extends the FlexLine foundation with marketing and content tools designed specifically how marketer use websites. From integrated UTM capture to easy content shortcodes, it ensures every site is built for both marketing results and day-to-day usability.
Features Include:
- Custom shortcodes for events, amenities, and staff
- Admin tools for simplified content management
- Integration-ready architecture for CRMs and Marketing Automation Platforms
- Fixed Click to call button.
Web4SL Campaign Manager
Campaign attribution for WordPress and Gravity Forms.
Web4SL Campaign Manager is a separate plugin in the Web4SL ecosystem that gives marketers clear visibility into which campaigns and channels are driving inquiries.
It quietly captures campaign tags, ad click IDs, email and marketing tokens, landing page, and original referrer on a visitor’s first touch, then attaches that data to every relevant Gravity Form submission. The result is lead records and reports that clearly show which campaigns and channels are generating inquiries, tours, and move ins.
Highlights:
- Captures UTMs, ad click IDs, and original referrer on first touch
- Persists values across pageviews and visits within your domain
- Automatically injects hidden fields into Gravity Forms so every submission carries campaign and source context
- Respects existing parameters and handles no script fallbacks
- Offers filters for developers to customize allowed domains, parameter sets, and storage behavior
Web4SL Campaign Manager can be deployed alongside new Web4SL builds or added to compatible existing WordPress + Gravity Forms sites as part of an implementation engagement.
Trusted Plugin Stack
Proven tools.
Perfectly integrated.
Each site we deliver runs on a curated plugin stack that balances performance, stability, and long-term support. Every component has been vetted through years of senior living website production.
Included in Our Standard Stack:
- Gravity Forms – advanced lead capture and integration capabilities
- Events Manager – flexible event publishing and RSVP handling
- Yoast SEO – optimization and structured data
- Performance Lab – Core Web Vitals optimization and insights
Performance, Security, and Hosting
Optimized and managed for speed, security, and peace of mind.
Every Web4SL website runs on a performance-optimized WordPress environment configured for speed, uptime, and reliability. Our managed hosting services include automated backups, SSL, caching, and proactive security monitoring — all handled behind the scenes so your team can focus on marketing, not maintenance.
Benefits:
- Managed WordPress hosting built for scale
- Core updates and security patches handled centrally
- CDN, caching, and compression tuned for speed
- Daily backups and uptime monitoring
Real results, real websites.
Explore how the Web4SL platform powers beautiful, high-performing websites for senior living communities. See what our platform can do — and how it looks in action.