Every month, senior living marketing leaders ask the same question:
Which campaigns are actually working?
CRMs often label leads as “website” or “web form,” but that only scratches the surface. To make smarter decisions, you need to see exactly which campaigns, channels, and referral partners are bringing in qualified tours and move-ins.
That is exactly what Web4SL Campaign Manager is built to show you.
Go Beyond “Web Lead”
Web4SL Campaign Manager gives you a complete view of each website inquiry, what brought them in, and what they cared about before reaching out.
With every form submission, you’ll now see:
- Where the visitor came from, digital ad, email, search, referral partner, and more
- What they looked at, a running list of every page they visited on your site
- All of it delivered directly into your CRM or reporting tools
No more guessing which campaigns are worth your budget. No more treating all website leads the same.
What Web4SL Campaign Manager does
Web4SL Campaign Manager is a focused add on within the Web4SL ecosystem that connects website inquiries back to the marketing that created them.
With Web4SL Campaign Manager in place, you can:
- Defend and adjust budgets with confidence:
See which campaigns and channels consistently drive move-ins and which don’t. - Compare performance across communities and partners:
Understand what’s working for each region, agency, or initiative. - Help sales teams follow up smarter:
Give them a clear view of what each prospect explored before submitting a form.
From Click to Contact: Know the Full Story
With Web4SL Campaign Manager in place, you can:
- Defend and adjust budgets with confidence
See which campaigns and channels consistently create qualified leads, tours, and move ins, and which do not. - Compare performance across communities and partners
Understand what works for each community, region, and agency partner instead of treating all “web leads” the same. - Align marketing, sales, and leadership
Put real campaign data next to lead, tour, and move in metrics so everyone is working from the same picture.
Included with Every New Web4SL Site
Web4SL Campaign Manager is available:
- Included in all new Web4SL website builds
- Available as an add-on for compatible WordPress sites using Web4SL or Gravity Forms
It runs behind the scenes no extra steps for your team. Just better data, delivered with every lead.
Want to See It in Action?
If you’re running campaigns and still asking “what’s working?”, this tool is for you.