About Websites for Senior Living
Engineered by Senior Living Insiders.
Websites for Senior Living (Web4SL) was founded by Matthew Whitney and Joel Schlotterer, two veteran developers who spent nearly a decade building, scaling, and maintaining websites for some of the largest senior living operators in the country.
Their careers began at GlynnDevins, the leading marketing agency in the senior living space, where they helped guide the company’s rapid growth from roughly 100 to nearly 300 employees. When GlynnDevins evolved into Attane under private equity ownership, the team faced firsthand the challenges of scale, including legacy sites, inconsistent platforms, and a ballooning portfolio of over 300 websites built on every page builder imaginable.
As technical leaders, Matthew and Joel worked to unify that chaos. They led development of a standardized WordPress platform designed to deliver 90% of client sites through configuration rather than one-off builds making them faster, more stable, and easier to maintain. But as the agency’s leadership shifted its focus toward acquisition and away from quality, it became clear that strong engineering alone couldn’t fix a broken delivery model.
Decades of Combined Technical and Product Expertise
After leaving Attane
Matthew continued serving senior living clients as a freelance technical lead while expanding his product management expertise in the AgroTech industry, where he now works as a Product Owner guiding complex system integrations and cross-functional delivery.
Joel joined WebDevStudios, a leading WordPress agency, where he rose from Senior Engineer to Principal Engineer, before transitioning to Mobomo, a federal-grade digital firm responsible for science.nasa.gov. There, he continues to lead engineering initiatives while advancing Web4SL’s platform.
The Result
A Better Way to Build for Senior Living
Together, Matthew and Joel have spent nearly a decade in the intersection of senior living marketing, software engineering, and scalable web delivery. Web4SL is the product of that experience. It’s a purpose-built platform and process designed to help marketing agencies deliver high-quality, accessible, senior-living-optimized websites in weeks, not months.
“We’ve seen what happens when scale outpaces quality, Web4SL exists to restore both.”
Core Belief
The senior living industry deserves websites that are fast, accessible, and easy to maintain, not cobbled together from short-term fixes. Web4SL exists to make that standard achievable for every agency that serves the space.